Senior Art Director at Marketing Architects and ZOOMWORKS LLC
Marketing and Advertising | Greater Minneapolis-St. Paul Area, US
As an avid design connoisseur and creative "futurist" James relies on his innate ability to concept on what is the 'now' and deliver on what will 'be.' James revels in creating non traditional experiences which time after time replicate memorable connections with consumers that deliver sustaining emotional relationships. As a hound for new experiences, a journalist' curiosity for 'hidden truths' and a product designer's ambition to discover and invent something new, he's constantly evolving himself and his creative process. His constant love for various music genres, chemistry, complex design systems & techniques and a adrenaline junkie he promises his clients one thing. "Hang on to your butts"
Creative Lead / Senior Art Director with 8+ years experience in marketing, traditional advertising, design, strategy development, retail marketing and stunt advertising. Fluent understanding in strategy development, branding/product launch process and the trend tracking needed to build strong adaptable brands that stand the test of time.
A resilient creative resource that never backs down from any challenge and is sure to see the job done successfully to the end. An added asset to his team where he provides insightful ideas to the table and often a fresh perspective to creative challenges and innovative ideas as it relates to advertising, corporate branding, retail and the interactive space.
Specialties: traditional advertising, in-store merchandising, packaging, brand strategies, 360˚ activation marketing, brand identity, visual identity systems, ux/ui design, brand/product launches, trade show communications, awareness & trial, presentation skills, OOH media, mobile marketing, web development
2012 - Present
Senior Art Director / Marketing Architects
Provides creative direction to print, retail, interactive and mobile media for internal and external accounts. Specifically pertaining to Stuffies™ and Hurrycane™ brands, oversees and executes brand development across print, retail and packaging executions.
Worked with third party vendors with structural design of custom kiosks at MOA and lead conceptual skin design and execution while elevating brand experience and presence for the retail space. Overall both accounts saw an overcast in expected sales for the year by 20%.
Leads current design concepts and strategy for Stuffies and HurryCane account.
Works in sync with animators and editors creating storyboards for multiple tv accounts to help lift sales utilizing DR strategies and coupling these with sound design solutions.
2011 - Present
Creative Director and Co-Managing Partner / Cyrxis
2008 - Present
Creative Director/Design Lead / Roblecot, Inc.
Worked with Owner in developing overall brand development & strategy, corporate branding, interactive portfolio (website and e-commerce), apparel design and fashion/soft-line
positioning. Design background, Corporate Partnering and print vendor relationships allowed for company to quickly establish brand presence across print and digital platforms. Overall advertising efforts helped establish the brand to be carried in 3 major urban outlets in the Chicago area.
Designer (freelance) / Select Comfort
Provided design solutions for In-Store and Direct Mail channels. Cross collaboration with product development teams, marketing department and upper creative management with Sleep Number's biggest sales events of the year: The Biggest Sale of the Year 2012.
Senior Art Director (Freelance) / RR Donnelley
Senior Art Director specializing in Interactive Design/Development and Advertising
Provides art direction for Best Buy on the weekly insert and other print media projects. Task to collaborate with creative team and external agency in developing a new overall brand platform to extend across all channels and media for the company. New brand strategy and creative executions through insert and online efforts lead to increased sales for 2011 Black Friday efforts. Day-to-day responsibilities includes managing creative process and project management across assigned Best Buy projects, John Deere and new business engagements.
Senior Art Director / Shinebox Creative
Manage 3M Brands:
Lead creative execution across Signature 3M Brands- ScotchBlue, Scotch Tough Tapes, 3M Tekk Safety Products, 3M Adhesives, Filtrete, & Red Cross Racing Print Blood Drive Campaigns. Was an integral part in the re-branding of Scotch-Blue & 3M Adhesives, from brand identity to 360º Marketing Campaign and in-store collateral. February 2011, Art Direction on print work for RFP on Red Cross/Red Cross Racing awarded agency with account.
Senior Art Director / Walker In-Store
Senior Art Director:
Helped develop and redesign agency branding across all internal and external marketing materials which lead to additional awarded work for Bernatello’s Food Group, Green Mill, Inc
and Smithfield Foods.
Art Director / Commonground Marketing
Creative lead on AA Advertising initiatives for Coca-Cola, Nike, Sprite, Miller Lite, MGD, Al’s Beef & Al’s #1 Italian Beef. Work collaboratively with account teams which helped agency
increase overall billings to $3Million as of 2007.
Art Director / E. Morris Communications
Art Director / Upshot
art Director / Danielle Ashley Communications